Assignment bank 3

The magazine I am analysing is called ‘Company’ it is about celebrities and fashion which inspired me to create my own magazine on fashion with all the latest trends and styles. You can tell that the magazine is on fashion and celebrities as it says ‘CELEB FASHION TAKOVER! In big bold pink, capital letters. It is very eye catching which grabs your attention.

The target audience for this magazine are teenagers and young adults up to their thirties.

The mode of address is direct because she’s looking straight at the reader to get them more interested and into the magazine.

The type of relationship she’s trying to create is friendly and welcoming. The person that is on the front cover is Tulisa from N-dubs because she is a celebrity and famous. Also she is within the age group of their target audience. A lot of people use her as their own model and their inspiration for many reasons.

There are lots of quotes on the magazine front cover e.g. ”I’m going to shake up the X Factor” by this quote she is trying to get across the fact that she’s going to make the X Factor better and bigger as she is in it now as one of the judges. There are graphics and special fonts included on it. The price is put in a bright yellow circle to attract the eye and act as a persuasive technique.

There are buzz words in bright hot pink colour, which captured in my eyes and couldn’t resist the temptation from picking it up and having a quick flick through it before looking into it in more detailed.

The design of the title block tells me that the magazine will be trendy, modern, new and stylish. The title is slanted at the bottom which creates a unique dramatic effect on the magazine as a whole. Even before opening to the first page you can automatically realise that the magazine will be interesting and entertaining to read.

The puffs suggest that there will be loads of information on different things like designer bargains, new styles and fashion, Tulisa giving her opinions and giving information about x-factor etc. it doesn’t just have puffs about one particular thing it has all sorts of quotes around the front cover about many interesting things like x-factor which people are crazy for especially after the new judges were introduced it has stuff on makeup and fashion as all females adore and cherish which means it attracts many readers.

There are bright colours used which make it stand out and look nice and pretty. The fonts used are colourful bright bold and slanted. The way the text is goes with the way Tulisa is posing in a slanted way.

There are lots of strategies the magazine uses to connect with the audience. They used quotes and put it all around the magazine, they’ve highlighted around the cost of the magazine in bright yellow. They have put a couple of lists talking about the latest trends on the high street. The clothes that Tulisa is wearing are in the list of the latest trends (Dalmatian print, colour block etc). Overall the magazine front cover is really good and it would seek people’s attention as it did with me and it suits and it would be preferable to most people.

analysing two different adverts

First picture

Facial expression: Her facial expressions are not direct she looks happy, excited and proud. The bright colours and the lovely blue background shows love, passion, joy, and happiness.

Character type: I think she’s been chosen because she is young and inspiring. She looks girly because she is wearing pink and she is holding big bright colourful balloons. The product she is advertising for is Dior perfume.

Gesture or posture: The model is standing in a girly and posh way the way her head is and the way her legs are really straight together. She is posing with the perfume in her hand it looks like she is holding the big heavy perfume tightly with all her heart.

Costume: She is dressed brightly in pink. It shows that her personality is girly nice and sweet.

Setting: It is set outside. It is bright and the weather looks lovely. It makes you feel happy and relaxed. Also it inspires you to look at the perfume in more details.

Colour & lighting: The lighting is in the middle not too high and not too low. The colours create a joyful and relaxed feeling. There are nice light dreamy colours like baby blue, yellow, light pink, lilac and etc.

The product: The Dior perfume is big in the image. The shape of the perfume bottle is a cube like most perfumes.

Target audience: I think the target audience is teenagers because the model is young. Also because of the way and colours she is dressed in and the way she is posing. The hierarchy for this advert is esteem because it has self-esteem, confidence that gets boosted up by the perfume; you achieve things out of it for example like compliments and things like that.

Second picture

Facial expression: Their facial expressions are direct. They both look happy and proud.

Character type: I think they have been chosen because they are famous, young and inspiring. They are both wearing nice dresses their hair is done nicely.

Gesture or posture: The models are both posing in a very ordinary way, Beyonce is standing and the other one is sitting down holding the glass of milk in her hand. They both have a bit of milk above their lips which shows that they have been drinking it. It looks like they both like milk a lot and they enjoy it.

Costume: They are both dressed in beautiful passionate colours which go with the background. It shows that their personality is really nice, sweet and polite.

Setting: It is set inside in a room. There are nice goldy luxurious colours. Which creates a relaxing and calm feeling and the white milk stands out.

Colour & lighting: The lighting is nice and cosy not too dull but also not bright either.

The product: The milk is being advertised the size of the milk in the glass is how it should be.                                                                                                               

Target audience: Is for everyone babies, teenagers, young, old, female, male etc. It is inspiring you to drink more milk.

The first advert is for Dior perfume to get people to buy it. The second advert is for milk so it can get people to drink milk more often. The hierarchy for this advert is esteem because it has self-esteem, confidence it also can be Love/Belonging because it’s to do with friendship and family as her mums in the advert with her and physiological is also a part of as its to do with food and the advert is on milk.