The first picture is of a lady wearing glasses she looks like she’s at work and she is focused and busy she also looks quite tired from all the hard work. She is powerful and confident her main focus is on her career and her entire life is work. Alpha female is the stereotype that they are using.
The L’Oreal picture is the fashionista. She is appearing in a glossy magazine, and is portrayed as someone who is interested in only her looks. She likes new things. She has no intelligence and personality
The picture with the baby pushing the mum is using the perfect mum stereo type. She is with her child and it looks like her entire life is focused on her child. She looks like a person who has a lot of interest in her children and their future.
The picture with the old lady is using the granny stereotype. She looks like she has enjoyed her life.
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