This is the Skoda cake advert which is a car made out of cake the size of a normal car you would drive. The scrumptious creation of a car using cake ingredients, motoring manufacturers. They produced a Mouth-watering cake advert to promote the New Fabia.

·       Humour- it’s funny because it’s a normal size car made out entirely out of cake

·       Repetition-slogans, music- the slogan is ‘The new Fabia, Full of lovely stuff’

·       Shock tactics-it’s shocking how you can make a normal sized car totally out of cake

·       Sex-it is advertised to both male and female

·       Stereotypes- for happy drivers

·       Intertexual references

·       Reward and punishment-They got the winning commercial which inspires people to buy the car.

·       Needs, fears and aspirations- there saying it’s an idle car for you as a happy driver

Signifier

Everyone in the picture is wearing white which makes the bright orange car stand out. It looks like it will be nice, relaxing and calm to drive in.

Signified
The colour orange has connotations of envy, happiness and eco-friendliness. The manufacturers look proud and happy of what they have created through all the hard work. They are posing with the car and it seems that they are excited about it.

Preferred Meaning

The lighting isn’t too bright or to dull it’s just right so the car would stand out and you can tell by the lighting that the car is made out of cake. The position of the car is at an angle so that the audience can see the features of the car properly and clearly. The people who made the car look very amazed to be standing near a car which is entirely made out of cake by them.

Anchorage

The slogan inspires people to look at the car in more details and find out more about it.