analysing two different adverts

First picture

Facial expression: Her facial expressions are not direct she looks happy, excited and proud. The bright colours and the lovely blue background shows love, passion, joy, and happiness.

Character type: I think she’s been chosen because she is young and inspiring. She looks girly because she is wearing pink and she is holding big bright colourful balloons. The product she is advertising for is Dior perfume.

Gesture or posture: The model is standing in a girly and posh way the way her head is and the way her legs are really straight together. She is posing with the perfume in her hand it looks like she is holding the big heavy perfume tightly with all her heart.

Costume: She is dressed brightly in pink. It shows that her personality is girly nice and sweet.

Setting: It is set outside. It is bright and the weather looks lovely. It makes you feel happy and relaxed. Also it inspires you to look at the perfume in more details.

Colour & lighting: The lighting is in the middle not too high and not too low. The colours create a joyful and relaxed feeling. There are nice light dreamy colours like baby blue, yellow, light pink, lilac and etc.

The product: The Dior perfume is big in the image. The shape of the perfume bottle is a cube like most perfumes.

Target audience: I think the target audience is teenagers because the model is young. Also because of the way and colours she is dressed in and the way she is posing. The hierarchy for this advert is esteem because it has self-esteem, confidence that gets boosted up by the perfume; you achieve things out of it for example like compliments and things like that.

Second picture

Facial expression: Their facial expressions are direct. They both look happy and proud.

Character type: I think they have been chosen because they are famous, young and inspiring. They are both wearing nice dresses their hair is done nicely.

Gesture or posture: The models are both posing in a very ordinary way, Beyonce is standing and the other one is sitting down holding the glass of milk in her hand. They both have a bit of milk above their lips which shows that they have been drinking it. It looks like they both like milk a lot and they enjoy it.

Costume: They are both dressed in beautiful passionate colours which go with the background. It shows that their personality is really nice, sweet and polite.

Setting: It is set inside in a room. There are nice goldy luxurious colours. Which creates a relaxing and calm feeling and the white milk stands out.

Colour & lighting: The lighting is nice and cosy not too dull but also not bright either.

The product: The milk is being advertised the size of the milk in the glass is how it should be.                                                                                                               

Target audience: Is for everyone babies, teenagers, young, old, female, male etc. It is inspiring you to drink more milk.

The first advert is for Dior perfume to get people to buy it. The second advert is for milk so it can get people to drink milk more often. The hierarchy for this advert is esteem because it has self-esteem, confidence it also can be Love/Belonging because it’s to do with friendship and family as her mums in the advert with her and physiological is also a part of as its to do with food and the advert is on milk.

Film Poster analysis

The information that the audience expect to find on a poster is the releasing date which is there names of characters/ actors/actresses the name of the film the credits interesting images and pictures so they are inspired to watch the film also there should be couple of brief sentences saying what the genre and the film is going to be based on and what it is about like a blurb.

The images are very eye catching it grabs your attention. The editing is really good and high quality. The colours go with the theme and the genre. The poster has the time of when it is being release which is June 2011. You can tell by looking at the poster that the genre of the film is action because of the way both of the characters facial expressions are they look tough and hard. There is fire and cars at the background. In most action films there are people on the posters looking tough and strong or there are cars, fire bombs and things. The title/name of the film stands out because the rest of the poster is black and the images/pictures  are red or blue and the writing is in silver.

Vin Diesel and Paul Walker lead a reunion of returning all-stars from every chapter of the explosive franchise built on speed in "Fast Five." In this installment, former cop Brian O'Conner (Paul Walker) partners with ex-con Dom Toretto (Vin Diesel) on the opposite side of the law. Dwayne Johnson joins returning favourites Jordana Brewster, Chris "Ludacris" Bridges, Tyrese Gibson, Sung Kang, Gal Gadot, Matt Schulze, Tego Calderon and Don Omar for this ultimate high-stakes race.

 The Fast and Furious series is one of the strangest franchises in existence. After a financially successful albeit shoddy launch, Universal lost one of its stars to a terrible sequel and nearly killed the franchise when it lost the other and moved to Japan. Then the confusingly titled Fast and Furious erupted in a big way, ensuring the franchise, Vin Diesel and Paul Walker several more sequels for the years to come.

The director is Justin Lin and the writer is called Chris Morgan. The running time is 130 minutes. The MPAA Rating for this film is pg-13 because it has violence and action, sexual content and language which may be inappropriate for under 13’s. People that are mainly teenagers and young adults in their middle twenties would want to watch the film especially teenagers though. The film has special effects, the actors are famous and well known as well which inspires people to go and watch the movie. The themes suit the genre and the movie as a whole.

The film doesn’t refer to any other films books music tracks television etc. The company that produced the film is universal.

Releasing Date: April 29, 2011

Genre: Justin Lin

Writer: Chris Morgan

Cast: Vin Diesel, Paul Walker, Jordana Brewster, Chris

AKA: Fast and the Furious five

Studio: the Universal Pictures

Running time: one hundred and thirty minutes

MPAA Rating: Rated PG-Thirteen for intense sequences of violence and action, sexual content and language

The film company placed the posters on the streets bus stops near the cinemas in shopping malls/centres etc.

         This is my mock up and planning for my advert shown below

This picture below is my actual final advert

Below are my feedback from the survey i created.

From the survey i can tell everyone where perfume as you can see 100% below. most people like sweet and strong perfume thats why i chose versace because its sweet and strong combined together. alot of people look at mainly the brand and fragrance not everyone looks at the price. most people will buy perfumes from £35.00-£75.00.

Advert survey

http://www.surveymonkey.com/s/J9CFWTD

First picture

Facial expression: Her facial expressions are not direct she looks happy, excited and proud. The bright colours and the lovely blue background shows love, passion, joy, and happiness.

Character type: I think she’s been chosen because she is young and inspiring. She looks girly because she is wearing pink and she is holding big bright colourful balloons. The product she is advertising for is Dior perfume.

Gesture or posture: The model is standing in a girly and posh way the way her head is and the way her legs are really straight together. she is posing with the perfume in her hand it looks like she is holding the big heavy perfume tightly with all her heart.

Costume: She is dressed brightly in pink. It shows that her personality is girly nice and sweet.

Setting: It is set outside. It is bright and the weather looks lovely. It makes you feel happy and relaxed. Also it inspires you to look at the perfume in more details.

Colour & lighting: The lighting is in the middle not too high and not too low. The colours create a joyful and relaxed feeling. There are nice light dreamy colours like baby blue, yellow, light pink, lilac and etc.

The product: The Dior perfume is big in the image. The shape of the perfume bottle is a cube like most perfumes.

Target audience: I think the target audience is teenagers because the model is young. Also because of the way and colours she is dressed in and the way she is posing.

Second picture

Facial expression: Their facial expressions are direct. They both look happy and proud.

Character type: I think they have been chosen because they are famous, young and inspiring. They are both wearing nice dresses their hair is done nicely.

Gesture or posture: The models are both posing in a very ordinary way, Beyonce is standing and the other one is sitting down holding the glass of milk in her hand. They both have a bit of milk above their lips which shows that they have been drinking it. It looks like they both like milk a lot and they enjoy it.

Costume: They are both dressed in beautiful passionate colours which go with the background. It shows that their personality is really nice, sweet and polite.

Setting: It is set inside in a room. There are nice goldy luxurious colours. Which creates an relaxing and calm feeling and the white milk stands out.

Colour & lighting: The lighting is nice and cosy not too dull but also not bright either.

The product: The milk is being advertised the size of the milk in the glass is how it should be.                                                                                                               Target audience: Is for everyone babies, teenagers, young, old, female, male etc. It is inspiring you to drink more milk.

The first advert is for Dior perfume to get people to buy it. The second advert is for milk so it can get people to drink milk more often.

This is the Skoda cake advert which is a car made out of cake the size of a normal car you would drive. The scrumptious creation of a car using cake ingredients, motoring manufacturers. They produced a Mouth-watering cake advert to promote the New Fabia.

·       Humour- it’s funny because it’s a normal size car made out entirely out of cake

·       Repetition-slogans, music- the slogan is ‘The new Fabia, Full of lovely stuff’

·       Shock tactics-it’s shocking how you can make a normal sized car totally out of cake

·       Sex-it is advertised to both male and female

·       Stereotypes- for happy drivers

·       Intertexual references

·       Reward and punishment-They got the winning commercial which inspires people to buy the car.

·       Needs, fears and aspirations- there saying it’s an idle car for you as a happy driver

Signifier

Everyone in the picture is wearing white which makes the bright orange car stand out. It looks like it will be nice, relaxing and calm to drive in.

Signified
The colour orange has connotations of envy, happiness and eco-friendliness. The manufacturers look proud and happy of what they have created through all the hard work. They are posing with the car and it seems that they are excited about it.

Preferred Meaning

The lighting isn’t too bright or to dull it’s just right so the car would stand out and you can tell by the lighting that the car is made out of cake. The position of the car is at an angle so that the audience can see the features of the car properly and clearly. The people who made the car look very amazed to be standing near a car which is entirely made out of cake by them.

Anchorage

The slogan inspires people to look at the car in more details and find out more about it.